A comprehensive guide on pop-up restaurants
Tips / 14.01.2020
Foodies all around the world love trying out new and tasty treats by up-and-coming chefs or even established ones.
But sometimes it’s not that easy to get to your favourite chef’s restaurant due to full bookings or far away locations.
This is why pop-up restaurants have literally ‘popped up’ – to take away some of the hassle of booking restaurants or accessing your favourite chef’s meals.
Pop-up restaurants are just what the name suggests – temporary restaurants that pop up in a suburb or city where novice chefs or those not wanting to risk bankruptcy open up shop to showcase their culinary talents.
These types of restaurants can make themselves home in abandoned factories or industrial areas and rooftops or be found as stalls, carts or other forms.
If you’re one of these chefs who’s looking to open up a pop-up restaurant, here’s all you need to know about it.
Benefits of pop-up restaurants
Opening a pop-up restaurant has several benefits which we will cover here. Keep reading to find out what they are:
Opening a restaurant is an expensive endeavour. You will need to take into account the location, your competitors, the furniture, cooking appliances, salaries for staff and so much more.
Pop-up restaurants, on the other hand, are much less expensive to open up, run and manage due to their temporary nature.
Rental costs, for example, are one expense which will be lower as you won’t need to sign a long-term lease agreement for your temporary food stall or restaurant.
In addition, the money you raise through your pop-up restaurant can help you as an initial investment for something more permanent in the future.
Showcasing culinary talents
Pop-up restaurants are also a great way of showcasing a novice chef’s culinary talents. They’re also a great way of creating a following for up-and-coming chefs.
The best part about this is that you won’t be faced with the expense of a traditional restaurant while you cook up a storm in your pop-up kitchen.
Pop-up restaurants are a great way of introducing new chefs to a food-loving clientele and also making their names known.
Testing the waters and creating hype
Another benefit of pop-up restaurants is that they allow you to test the waters.
With them, you can serve experimental dishes to your clientele so that you can test which of them are more popular and which ones you can offer if you decide to open up a permanent restaurant.
You’ll also be able to see which location is most suitable for your restaurant as you’ll be able to scope out competitors and your potential client base.
You can also generate a lot of hype on social media and other channels for limited-time only culinary offers.
This should guarantee you an interested clientele ready to try out your tasty creations.
Opening a pop-up restaurant
Opening a pop-up restaurant requires some thorough research, preparation and planning beforehand.
Here’s a short list of what you need to look out for when you embark on this endeavour:
Getting the paperwork in order is critical to starting your very own pop-up restaurant.
You’ll need to get the relevant council permissions, business start-up registration papers, adhere to health and hygiene standards and much more. So, be sure your paperwork is in order before you begin.
Of course, no restaurant is complete without a fully supplied kitchen. You’ll therefore need to make sure you get all your cooking appliances and equipment ready for use.
This is not the end of the list, however. You’ll also need to make sure you’ve got enough cutlery, crockery and glassware to serve your clientele.
But what about tables, chairs, tablecloths, candles, vinaigrettes, and other accessories? You’ll definitely need those, too, if your pop-up restaurant isn’t in the form of a cart or a stall, so be prepared.
Being a restaurant, whether pop-up or not, will mean that you need to stock up on food to serve your clientele. Make sure you’ve got the freshest ingredients for your customers so that they keep coming back for more.
The beauty of pop-up restaurants is that they are temporary. If your business idea fails in one suburb, it doesn’t mean that it will fail in others.
You simply need to test locations. Some areas will have higher foot traffic than others. Meanwhile, some areas will have a higher ratio of populations which can be targeted with your tasty treats.
Experimenting is important and trying out different places will show you what the ideal spot for your ultimate restaurant business is.
Ultimately, pop-up restaurants are a business. This means they need to make a turnover to survive, just like any other business venture out there.
So, make sure you’ve figured out the best prices for your culinary masterpieces and be able to accept all types of card payments – from chip and pin to contactless – as this will set you up for not missing any orders and allow you to make bigger profits.
To conclude, you now know what a pop-up restaurant is, the benefits of opening one as well as the different aspects you need to take into account to open a successful one in your area.
We wish you success with your pop-up restaurant and many years of serving delicious food and drinks to your clientele.
Bon appetit and cheers!