Bar owners! Is your bar ready for FIFA World Cup 2018 fans?
Tips / 29.06.2018
As 2018 FIFA World Cup in Russia is getting in full swing, the football fever is growing, and millions of devoted football fans are waiting with bated breath.
Every day crowds of fans, dressed in their national football uniforms, head to bars and pubs to watch the matches with mates and celebrate the largest festival of football.
The most famous football tournament turns bars and pubs into a gathering place for locals, tourists and anyone who loves football. If you are an owner of a sports bar or a pub, 2018 FIFA World Cup is a gold mine for your business. That’s why you need to do your best to provide clients with unforgettable experience and thus make the most of the biggest sporting event in the world.
Here’s how myPOS can help!
Make the waiting lines move faster
Waiting at the bar for a change is very annoying when your national football team is playing. Every second counts, so fans want their eyes on the TV screen the whole time. That’s why speed should be a top priority.
Given the fact that people don’t like dealing with cash and they certainly don’t want to miss a moment of the match, a payment terminal is a must for your bar during the World Cup (and not only!). With it, you can quickly accept card and NFC contactless payments at the counter or at the tableside. It takes seconds to pay, and the football fans can get back to the game in no time, with a cold beer and a meal.
You will say goodbye to long queues and anxious clients. And on top of all, a mobile payment terminal will not only help you capitalize on the football season, but it will help you reap the benefits of card payments long after World Cup is over.
Payments with domestic card schemes
Be prepared that during the 2018 FIFA World Cup, you will welcome not only locals at your bar. A lot of tourists will drop by too. In other circumstances, they would flock to the major city tourist attractions, but not during World Cup. They will look for a place to enjoy a fresh drink and watch their national team playing, and you should be prepared to offer the local experience they expect.
Payments make no exception, so our advice is to choose a payment terminal supporting payments with various card schemes, including national ones, such as Bancontact, JCB and UnionPay.
World Cup-themed prize draws and promotions
Running World Cup inspired giveaways and promotions is a great idea which will help you boost your sales even further. If you want to play in the professional marketing league, you might consider getting customized myPOS GiftCards and give them away as prizes. You can brand them with your bar name or address, or even a catchy World Cup slogan. The best part is that customers can redeem the gift cards only at your bar locations. That means that they will come back to your bar again and returning customers soon become loyal.
No matter who wins 2018 FIFA World Cup, one thing is for sure – World Cup is a golden opportunity for your business, so choose the right tools and get ready to make the most of it.
Check out the full range of mobile payment terminals that myPOS offers in our online shop.
Wondering which model would be the best for your bar? Get help by sending an email at firstname.lastname@example.org. Our team will be happy to hear from you!