5 tips to get your business ready for the holidays
Tips / 10.12.2019
The festive season is finally upon us! Retailers and all types of businesses are preparing for the holidays, trying to offer seasonal deals to their clientele.
But you don’t need a huge marketing budget to appeal to your customers.
These five tips will make your product or service more attractive to buyers these holidays. As a result, you’ll definitely be able to offer something special and stand apart from the competition.
Let’s get started!
1. Catch them at first glance
They say that looks aren’t everything, but we know from experience that a first impression can make or break your business. The way in which you present your business offering is how customers will remember you.
This is why it’s important to catch them at first glance. If you’re selling a product, make it as attractive as possible by appealing to all of your customers’ senses.
This tip also applies to other industries such as transport, accommodation, beauty, restaurants and others. Make sure your taxi is clean both inside and out and smells fresh.
If you’re in the hotel and accommodation trade, you’ll know what a difference a sparkling clean room that has sensual odours can make to your guests.
For restauranteurs, presentation is 50% of the job. Make the extra effort to catch your customers’ attention and leave a lasting impression on them.
2. Solve pain points
Customers and shoppers these days are tech-savvy and many of them do their research prior to making purchasing decisions.
When they do eventually buy, they want the product or service to solve a problem. This is where you as the merchant can help.
Offer solutions to their problems and appeal to their needs to get their problem resolved as quickly and efficiently as possible.
A service performed in less time than arranged for or a product that adds more value than initially offered are the perfect ways for you to address your customers’ pain points.
3. Be available for them when they need you
Being available for your customers when they need you most is likely to earn you more brownie points than you think.
During the holiday season, customers shop late hours, stay out later and need services that suit their schedules. Help your clientele know you’re there for them in many ways.
From a phone line to chat support, to physical in-store personnel, you won’t go wrong by staying open later and meeting their shopping and other time-related demands.
4. Offer discounts, deals, GiftCards and vouchers
The pricing of your products can be a make-it or break-it factor in a consumer’s purchasing decision-making process.
Customers are used to special sales and deals during the holiday season and you should remember that you need to remain competitive, otherwise your business risks losing out.
GiftCards and vouchers with discounts are a great way to entice customers to buy from you. They’re a great marketing tool for customer retention and building brand loyalty, which is crucial for today’s businesses.
Therefore, make sure that you do your research and slash your prices to draw more consumers in. If you already use myPOS, don’t forget to check out our Private Label Giftcards option in your merchant account!
5. Demonstrate your good deeds
Our final tip today relates to brand loyalty exhibited by consumers.
Today, many successful businesses exhibit an outward persona that’s relayed to the consumer, who then interacts with it in many ways – whether through social media, Trustpilot reviews or others.
One of the main ways to show your customers your brand persona is to demonstrate how you use it to do good.
Many consumers today are concerned about what they buy and what impact their purchasing decisions have on the environment and society as a whole.
If you’re involved in corporate social responsibility projects, make these known to your clientele through your various marketing channels.
Give reasons to your customers to love your brand instead of just liking it.
You don’t have to break the bank
While a large marketing budget is an important factor for getting that sale, remember that there are other ways in which you can appeal to buyers to purchase from you this holiday season.
In this article, we’ve listed five tips on how to grab your consumer’s attention and how to get them to buy your product or service.
We hope these have been helpful and wish you a wonderful festive season!