How Derma-Act Creates a Premium Patient Experience with the Help of myPOS

In a world where aesthetic medicine is increasingly associated with Botox and fillers, its true purpose is often overlooked. Yet aesthetic medicine has never been merely about vanity. Behind every treatment lies not only the desire to look better, but also the need for confidence, comfort, and overall well-being.

This belief is at the heart of Derma-Act’s story – one of Bulgaria’s most recognizable dermatology and aesthetic medicine clinics. For the past nine years, the clinic has been setting a different standard in the industry: one where health comes before trends and individuality matters more than conformity.

Beauty is Subjective – Health is Not

Since its founding, Derma-Act has established itself as a leader in both clinical dermatology and aesthetic medicine. Its success, however, is not built solely on a modern image or a strong social media presence. It stems from a consistent philosophy: every procedure must be medically justified, and every decision must be made in the best interest of the patient.

In an industry constantly shaped by trends, filters, and unrealistic standards of perfection, Derma-Act has chosen a different path. Rather than creating identical faces, the clinic focuses on enhancing natural beauty and preserving individuality.

„We don’t change features – we reveal identities. This philosophy is reflected not only in the way we care for our patients, but also in the therapies and technologies we choose”, says Dr. Konstantinos Pagidas, owner of Derma-Act clinics.

To support this vision, Derma-Act continuously invests in state-of-the-art laser and diagnostic systems, including Sciton, Quanta, Cutera, and FotoFinder – platforms that enable more precise diagnostics and highly personalized treatment plans.

The Return of Natural Beauty

Alongside technological advancements, aesthetic medicine itself is undergoing a transformation. While treatments once focused on adding volume and creating visible changes, today’s trend is moving in a different direction: a return to natural-looking results and skin regeneration.

According to Dr. Pagidas, an increasing number of patients are choosing biostimulators – innovative injectable treatments that stimulate the body’s natural production of collagen and elastin. This growing preference is evident not only in Bulgaria but also in Greece, where Derma-Act has been expanding its presence over the past three years.

The Beauty of Modern Payments

Part of this transformation has also been Derma-Act’s partnership with myPOS.

“We know that time is our patients’ most valuable resource, which is why we strive to provide flawless organization while respecting their schedules. Thanks to myPOS, we have been able to deliver an even higher standard of convenience”,says Dr. Pagidas. “Through payment tokenization and custom integration developed by myPOS specifically for our needs, we have improved both the customer experience and our checkout process. This allows us to ensure secure protection of customer data while saving valuable time for our patients.”

The tailored payment solution developed by myPOS for Derma-Act is based on tokenization. Instead of storing actual card details, myPOS generates a secure digital identifier, known as a token, which represents the customer’s card. This allows patients to securely save their payment information and make future purchases through Derma-Act’s online store with just a few clicks, without re-entering their card details.

Through the integration with myPOS, patients can purchase treatments online via Derma-Act’s platform and then schedule their appointment using the contact details available on the clinic’s website.

Derma-Act chose myPOS as its payment partner because it recognized the same values that define its own standards fast and efficient communication, professionalism, flexibility, and accessibility.

The implementation of the new digital system has proven successful. Sales continue to grow, providing a clear indication of customer satisfaction. Modern payment technologies contribute to an overall experience defined by convenience, trust, and premium care.

“I am happy that Derma-Act chose myPOS as its payment partner. This project is an excellent example of the synergy between medicine and technologytwo fields that increasingly work hand in hand to deliver better services, greater efficiency, and an enhanced customer experience. At myPOS, we believe that digitalization is a key driver of modern healthcare development,” adds Polina Toskova, Country Manager of myPOS Bulgaria.

Behind Aesthetics, There Is Always Medicine

Driven by a commitment to their patients’ overall health, Derma-Act has expanded its services to offer comprehensive medical care. At Derma-Act Infinity, patients can now access expertise from dermatologists, a plastic surgeon, a vascular surgeon, and an endocrinologist – all under one roof.

Looking ahead, Dr. Pagidas shares that 2026 will be another year of innovation and growth.

“We continue to move in step with global technological progress by incorporating artificial intelligence and advanced diagnostic solutions such as FotoFinder – a platform offering a wide range of capabilities in clinical dermatology, aesthetic medicine, and plastic surgery,” he explains.

No matter how much the industry evolves, one principle remains unchanged: the health and individuality of every patient always come first.

Because true aesthetic medicine does not create a new appearance – it builds confidence.